Identity, type stack, and Webflow brand library for an aviation analytics company. From logomark to component kit.
The brief.
Identity, type stack, and Webflow brand library for an aviation analytics company. From logomark to component kit.
The problem
An aviation analytics company needed one identity that worked across a marketing site and a data-dense product, without drifting between them.
What I built
A full identity system: logomark, type stack, and a Webflow brand library — 32 brand tokens that keep web and product visually in sync from a single source.
The result
One brand system across web and product, 32 tokens, delivered concept to handover in six weeks. Design tokens that behave like infrastructure, not a style guide nobody follows.
Token-driven systems are how I keep both websites and AI builds consistent. See more work.
I had a website project and it was handled very gracefully. I'm happy with the work and will be doing more jobs with him. Thank you!
Tayler FreundFounder, BrandWeld
