Article
Why I still reach for Webflow
December 3, 2025·5 min read
In an era of AI-generated React components, Webflow remains the fastest path from idea to editable marketing site for non-technical teams.
I've shipped production React code for ten years. I still recommend Webflow to half my clients.
The reason isn't nostalgia — it's operational speed. A marketing team that can edit copy, publish pages, and A/B test without a deploy pipeline will out-learn a team waiting on engineering tickets every single time.
This post compares three stacks I use — Webflow, Next.js + Sanity, and AI-generated full-stack — and maps each to the business context where it wins. The decision matrix isn't about technical purity. It's about who owns the site six months after launch.